DODONI ICE CREAM

2010 | Posted in Case Study | 0 Comments
Ice cream flavours that take you to another world.

Issue / Challenge
To revitalize the brand’s tired image and turn Dodoni into the ice-cream of choice amongst the 24-to-35-year-old segment.

Insight
Ice cream is a fun break from the everyday routine. People would like to maximize this fun by expressing their playful side.

Idea
The universe of Dodoni is a world of fantasy, spontaneity and love for life, where people are free to express themselves by creating their own country & flag, which is of course made of different flavors of ice-cream.   

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