EL BRICOLAGE HOMESTORES

2010 | Posted in Case Study | 0 Comments
Introducing the latest fashion accessories: toolbelts, welding kits and jigsaws.

Issue / Challenge
To change the drab, low-income image that people have of 'do-it-yourself' stores. 

Insight
People who wouldn’t even think of changing a light bulb discover that they get a lot of satisfaction out of actively participating in the refurbishing of their home.                                     

Idea
Doing it yourself is fast becoming a trend. 

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