FLERIANA NATURAL MOTH REPELLANT

Issue / Challenge
The moth-repellant category is full of products which are heavy on chemicals.  This is deemed necessary since certain chemicals are thought to be very efficient at repelling moths. The downside is that these products are harmful to the environment. Up until now, natural repellants are not considered efficient. Our challenge is to change this perception and introduce a 100% natural repellant which is proven to be just as efficient yet environment- friendly. 

Insight
Consumers prefer natural products if they can be convinced that they are as efficient as the rest.

Idea
Fleriana is an extremely efficient moth-repellant because it follows precisely the way that nature repels moths.