KALLIMANIS FROZEN FISH & SEAFOOD

2010 | Posted in Case Study | 0 Comments
When fish is frozen fresh, people treat it as fresh.

Issue / Challenge
To encourage fish-lovers to adopt the “freshly-frozen” Kallimanis brand as the best way to enjoy the great taste and nutritional values of fresh fish on a daily basis.

Insight
People who eat fish are seeking ways to enjoy fish more often but without any compromise on freshness and nutritional values.

Idea
People are justly proud when they catch fresh fish regardless of its shape or form. With the Kallimanis brand, “freshly-frozen” means unmistakably “fresh”. 

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