ORGAN TRANSPLANT ORGANISATION

2010 | Posted in Case Study | 0 Comments
A top-end pair of sneakers will last three months. A new heart, considerably longer.

Issue / Challenge
To start people thinking about becoming organ donors, not by laying on the guilt associated with social causes but by using images that celebrate health and well-being. 

Insight
People involved in sports activities are more in tune with their bodies and are more likely to recognize the value of organ donation. 

Idea
The greatest sponsors are those who allow others to continue living.