PILAVAS OUZO

2010 | Posted in Case Study | 0 Comments
What do sun-dried tomatoes, olives, sardines and ouzo have in common?

Issue / Challenge
To differentiate Pilavas—a low-volume ouzo distiller—from mass-market yet firmly-established ouzo brands.

Insight
When it comes to ouzo, people seek less-established, more authentic brands.

Idea
Much like the appetizers that accompany a glass of ouzo—olives, sardines, sun-dried tomatoes—ouzo itself can benefits from a maturing process. 

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