PILAVAS TENTURA

Issue / Challenge
To transform a locally-distilled drink into a fascinating brand and allow it to carve its niche in the ultra-competitive world of hard liquor.

Insight
There’re many times when women desire their own type of drink, particularly in situations where they clearly have the upper hand.

Idea
Much like a dynamic woman, Tentura is a drink full of drama.  The ingredients in Tentura, which include various spices and the famous Mavrodafni wine, bring to light a woman’s darker side, giving her the upper hand in the eternal battle of the sexes.