PROTON BANK

Issue/ Challenge
In difficult economic times, people are even more cautious about starting a relationship with a new bank, even though they may be unsatisfied with the services/products their current bank offers.  Proton Bank, a newcomer in the retail banking segment, created a time-deposit product called Evolution which offers an unusually high interest rate for time deposits, making it highly attractive at a time when interest rates have dropped significantly.  Our challenge was to communicate this in a manner that would help to position the bank as an innovator with international financial expertise rather than a fly-by-night.

Insight
People are fed up with all the negative talk about the current economic climate. They realize that within every crisis there’s an opportunity. They want to regain their optimism and are looking for ways to move forward instead of remaining stagnant.

Advertising Idea
Proton Bank is devoted to helping each Greek attain his/her goals by offering innovative banking products that offer handsome returns along with the flexibility which the current economic climate demands.