SUPERFAST FERRIES WEEKEND EXPERIENCE

2010 | Posted in Case Study | 0 Comments

Is it possible to have this much fun at sea?

Issue / Challenge
The winter months comprise the low-season period for travelling between Greece and Italy. Our challenge was to find ways to entice people who like to remain active on winter weekends to travel with Superfast Ferries in the Adriatic.

Brand Idea
We created Weekend Experience, a series of long-weekend cruises which combine special-interest seminars on-board with short visits to some of Italy’s most picturesque cities and villages. The seminars span a wide variety of subjects, including wine-tasting, salsa and tango dancing, cooking, digital photography, jazz, etc. Combined with superb on-board services and low fares, Weekend Experience offer a great opportunity to travel lovers to enjoy a weekend out of the ordinary.

Insight
I love to live well and relish new experiences. I’m looking for smart ways to balance my weekly routine but I don’t want to spend a fortune doing it.

Idea
Would you ever imagine that you could do all this on-board?