THE SYNDICATE S.A.
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TELEUNICOM
2010
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Posted in Case Study
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Technology ought to be friendly. So should the people selling it.
Issue / Challenge
To build trust between Teleunicom, the official and exclusive distributor of Sony Ericsson mobile phones, and major retailers.
Insight
In the market of consumer electronics, large retailers demand personal service and support from a distributor.
Idea
The kind of service and support Teleunicom offers is so outstanding, it’s as if it’s an integral part of a Sony Ericsson mobile phone.



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