THE SYNDICATE S.A.
74 Pendelis Avenue, Athens 152-34, Greece
Tel. +30-210-6899130, Fax +30-210-6899133
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Logo revamp of a historic Greek soap-and-cosmetics manufacturer.
Package redesign of the ever-popular line of shower gels, body lotions and soaps.
One of the core elements of Superfast Ferries’ brand strategy was to invest in an environmental campaign. This gave birth to the name “Climate Rescue” and the associated logo which depicts an SFF vessel as an ark.
Since TGIF is not just a restaurant but a whole wining and dining experience, the 10th anniversary logo had to communicate food indulgence and fun in equal measure.
Solid foundation, security and strength through partnerships were the elements that the Union’s new logo had to communicate.
The ultra-competitive nature of the on-line services category dictated that the logo should not only say “web” instantly but also communicate the status of one of Greece’s largest media players.
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